]> http://pdftown.com/taxonomy/term/1/0 en http://pdftown.com/Mobile-Advertising-Guidelines.html <p><a target='_blank' href='http://pdftown.com/pdf-ebook.php?id=7290-FL-245.jpg'><img src='http://pdftown.com/thumbs/7290-FL-245.jpg' alt='Mobile Advertising Guidelines'></a></p> <p>"The MMA's Mobile Advertising Guidelines provide the format, guidelines and best practices necessary to implement mobile advertising initiatives"</p> Advertising Tue, 17 Jul 2007 23:20:19 -0500 http://pdftown.com/10-Ways-to-Write-More-Effective-Ads.html <p><a target='_blank' href='http://pdftown.com/images/pdf-ebook.php?id=37969910WAYSCOVERLARGE.jpg'><img src='http://pdftown.com/images/thumbs/37969910WAYSCOVERLARGE.jpg' alt='10 Ways to Write More Effective Ads' border='0'></a></p> <p>As Claude Hopkins wrote in his timeless classic, Scientific Advertising:<br /> “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.</p> Advertising Wed, 11 Jul 2007 15:50:10 -0500