Many companies, as well as individual entrepreneurs, positively encourage people like you and me to become their affiliates simply because it can be a highly effective way of increasing their market share.

"Google uses proprietary algorithms to determine the content theme on each page of your web site with an AdSense box. As a result, each web page, with an AdSense display box, must have interesting and informative content for your website visitor. Google will determine the keyword theme from the content and display AdWords ads in the AdSense box that are relevant to the web page keyword theme."

Everyday, millions of people search the web to find out what they look for. If your website doesn't come up top in the results, you lose your business to your competitors. SEO is important not only because it brings lots of visitors to your website, but also because it helps to increase the return on investment, if harnessed properly. Say for example, you have a website that sells mobile phones online. Optimizing the site for targeted keywords like 'low cost mobile phones' would bring it to the top results on popular search engines. This would in turn bring prospective customers to your site, which would result in higher sales.

This guide is intended for those who want to create their own web site and publish it to the Internet.

The do-it-yourself model is suggested for those who do not wish to depend on others to manage their web sites.